Why This One Matters
When we took marketing in-house at Good Change, it only worked because I’d watched the work up close. I knew what a campaign actually involved, step by step, and written down, that became the brief our AI runs on. Our email campaigns now make 2-4x the revenue they used to.
You can’t do that with work you’ve only ever seen as a monthly report. So before you decide anything about your agency, ask to watch. This guide is the list I’d take into that call.
What’s Inside
Inside the 6-page guide:
- The ask - a copy-paste message to your agency for three 45-minute screen-shared sessions, recording included
- The three things to watch - what they check first, what they measure, what makes them click, with the questions to ask for each
- The three-session question list - a normal week, the day something dips, the day they build a campaign or report
- The process writer - a Golden Nugget prompt that turns your notes into a step-by-step process, in ChatGPT, Claude, Gemini or whichever AI you prefer
- The deciding question - the one question that tells you whether the work can come in-house, keep going as it is, or split between the two
Who This Is For
Business owners paying an agency every month who’d struggle to say exactly what that money buys. Most agencies are good at what they do, and the good ones are happy to show you. You’ll come out able to make the call yourself, whichever way it goes.